TikTok_Social Expression

TikTok Social Expression

Design Owner for TikTok Social Expression & Interaction 2024

Vision: Be the place where people engage, share happiness and broaden their horizons, a place where people capture their life moments and express themselves freely.

Mission: Building on top of TikTok's user base, we connect content consumption with platform sharing and interactions, cultivate friends and follower based publish habits. Ultimately reinforcing interactions between networks.

Challenges

On TikTok, the perception of consumption and expression related to social interaction is weak, and interactive behaviors are shallow.

Compared with Douyin and other mainstream competitors, TikTok users have a weak perception of the concept of friends, a low proportion of social expression, insufficient motivation, and shallow depth of interactive behaviors.

Insights

Stimulate social expression:

Encourage users to post content related to their daily lives, and cultivate the mindset of users to record their daily lives and express themselves.

Deepen social relationships:

Explore ways to deepen relationships from strangers to semi - acquaintances and then to acquaintances. Strengthen the interactive methods from the shallow to the deep.

Business Objectives

Larger social scale

More people communicate, express themselves and interact within the product.

Design Delivery

Stimulate social expression - Diverse camera modes

Encourage low-barrier social expression and create collage video. Users can share emotions easily and overlay various types of materials (videos, images, audio, text, emojis, etc.) onto the video to create more creative content and rich emotional expression.

Featured
Thought Post

Gif Avatar

Brand-new
Story Camera

Deepen social relationships - Keeping with friends

Encourage low-barrier social expression and create collage video. Users can share emotions easily and overlay various types of materials (videos, images, audio, text, emojis, etc.) onto the video to create more creative content and rich emotional expression.