Dump
Leverage the capabilities of AI image - matting and collage templates to incubate innovative social expression forms and in - depth interactive gameplay on TikTok.
Project Duration: Dec 2023
Challenges: Incubate and conceive an innovative social & AI product for TikTok within two days.
Results and Impact:
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Efficiently build the main interactive links of the graphic - collage consumption form, and explore interactive gameplay such as co - creation and emoji interaction.
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Two patent applications are in progress
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Design Question
What is the essential difference between social expression products and creation products?
Where lies the attraction of an innovative product for TikTok?
Stimulate expression and consumption through human - to - human interaction, and build a cycle of consumption → interaction → creation.
​​Positioning approach → User dimension: Young people. Product experience dimension: Personalized visual expression.
Design Delivery
A youthful visual expression
To create a personalized and social product atmosphere
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Seek a more youthful, free, and collage visual style: related personalized expression in terms of style and interaction.
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Enrich a social atmosphere: Break through conventional forms such as vertical scrolling of the feed and list, and create a social atmosphere by exposing the avatars and relationship networks of friends.
Collage visual style
Focus on collage consumption scenarios
Avatar stroke style
Comments:
a freer sticker style
Enrich social atmosphere
Swipe consumption, aggregated avatars
Display the relationship network
Expose liked friends
Emphasize the privacy and depth of social interaction
Explore in - depth interactive gameplay, and build a cycle of consumption → interaction → creation
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Meme Interaction: Break through existing quick - interaction methods such as liking and emojis. Reply to friends by taking emoticons, making interactions more interesting among close friends and giving participants a sense of satisfaction.
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Co - creation: Through multi - person collage, encourage users to shoot their own content and collage it onto their friends' works, making interactions consumable. Open the canvas as a place for interaction and creation to stimulate creativity.
Meme Interaction Direction
Interaction through meme emojis
Interactions can be consumed
Materials used both the creation and consumption sides
Sticker Co - creation Direction
Join co - creation
Multi person
co - creation
